Mooroo
Swim

Service
Visual Identity, Branding
Client
Mooroo Swim
Date
January 2021
Technology
Illustrator

Build streamline and evolve together with solution

Mooroo Swim celebrates the art of confidence — where movement meets elegance and every silhouette tells a story of freedom.
Born from the rhythm of sun, salt, and skin, Mooroo Swim redefines sensuality through simplicity. Each piece is designed to sculpt, support, and flow with the body — from timeless bikinis to fluid swim dresses that blur the line between swimwear and resortwear.

Crafted with premium materials and a commitment to sustainability, Mooroo Swim embodies effortless sophistication — for women who move with purpose, radiate warmth, and embrace the beauty of being unapologetically themselves.

Visual Hierarchy

Mooroo Swim’s visual hierarchy captures the essence of sunlight, movement, and minimalism.
Every layout and visual composition is guided by balance — between bold femininity and coastal calm. The flow is deliberate, spacious, and sensual, mirroring the natural rhythm of the waves.

Components

Each component of Mooroo Swim’s visual system is designed to evoke freedom, fluidity, and sophistication.
From logo placement to color palettes, every detail reflects a sunlit harmony between modern design and natural beauty.

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